E-commerce has recently become one of the most popular types of employment in the field of entrepreneurship. This can apply not only to the sale of goods, but also to the provision of various services, so we see that new opportunities are opening up for many types of business. At the same time, e commerce app cost is profitable and quickly paying off.
Competition in the world market is constantly growing. This motivates companies to use an innovative approach in the formation of positive consumer experience. It, as a rule, consists in the development of mobile applications for smartphones and tablets, the creation of sites with a responsive interface for creating mobile sales channels.
In e-commerce, these effective solutions should combine an interesting set of ways, without limiting consumers to one function - "add to the cart," and provide the opportunity to organize a trading operation with one click, remaining interesting to the buyer, stimulating subsequent purchases. For people engaged in entrepreneurship, the use of e-commerce means:
• Presence on mobile devices.
• Emotional contact with the consumer.
• Managed communication channel with the client. For example, a user can set up to receive pop-up push notifications on their own.
• Effective platform for targeted advertising.
It is also worth noting that this is also considered something new for marketing. Using mobile e-commerce technologies, users receive:
• Use a resource without linking to a home or work computer.
• A shopping tool that is always at hand.
• Interactive source of information about products and services.
• The ability to shop with one click.
Loyalty program on your mobile device (discounts, savings cards, etc.). In this part, our mission is to develop a comprehensive vision of the project. This includes understanding the advantages of the product over its competitors and identifying the needs of end users. We discuss not "what" should be built, " for whom "should be built," and "what value it will bring to users."